EFGP Peer Discussion Series: Managing to the Other Side
While there is a myriad of excellent content from service providers on managing through the impact of COVID-19, there is nothing more powerful than learning from your peers. Join your fellow EFGP members for the last session of the three part series focused on peer-to-peer learning and guided discussion on a variety of topics relating to how COVID-19 has changed and will continue to change the way you manage your business.
Session 3: Operating Safely During the Resurgence of COVID-19
In Session 3 of “Managing to the Other Side” we will focus on a potential resurgence of COVID-19 and what considerations we need to make to operate safely and successfully.
To enhance our peer-to-peer discussion, we’d like to hear from you regarding the topics below. When you register, please pick one of the following topics to address with your peers during August’s webinar.
➢How will the potential resurgence of COVID-19 impact your business? Are you prepared for this? What steps are you taking now to be ready? What are the challenges you face preparing your team and keeping up company morale?
➢What discussions are you having with your team to successfully maintain or drive employee engagement? What changes or adjustments have you made to improve company communication? What are you communicating about a potential resurgence?
➢How are you marketing your business during COVID-19? What adjustments do you feel are required to your sales or customer-acquisition processes with COVID-19? If there is a resurgence, what additional adjustments will you need to make?
➢What new policies or changes have you implemented in terms of business travel, employees’ vacation, and PTO to keep employees and customers safe? How will you handle travel in the event of a resurgence?
August 11th, 12:00-1:30 PM
Discussion let by Marc Sinkow, Executive Coach & Principal, Synch-O LLC
About our Moderator:
Marc Sinkow is a serial entrepreneur having founded a half-dozen companies over the past 30 years primarily in the healthcare sector.
Marc earned a BS degree from Ithaca College and took post graduate work in accounting at Wharton.
Marc began his career in sales working for a healthcare products distribution firm servicing the alternate care market; physicians, nursing homes, and home health care. His first foray into business was the formulation of a specialty home medical equipment company providing orthopedic and physical therapy products and billing third-party payers. In the mid-80s he was part of a team negotiating a compensation trade agreement with China for latex examination gloves. Seizing the opportunity he formed a Malaysian glove manufacturing firm producing powder free latex examination gloves.
In the late 1990’s realizing wholesale margins were restrictive Marc developed a domestic financial and marketing model for distribution. This model produced an annual growth rate of 36% and a one-year high of 148%.
Concurrently in the 1990s, along with a partner, Marc established a highly profitable medical transcription service focusing on physician and physical therapy offices.
Marc brings a wealth of experience having managed sales and marketing, finance/accounting, and operations. Today he shares this perspective both individually and in forum type settings. He has devoted the last several years to facilitating senior level peer advisory groups working both independently as well as with the DVIRC with manufacturers and distributors in the five counties surrounding Phila.
Marc has been an adjunct professor at Drexel, and evaluates business plans for both Drexel’s Baida Center and Temple’s Fox Business school annual entrepreneur challenges.